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8 Tips for a Successful Email Campaign!

Internet users read an average of 17% of commercial emails. Increase this amount by implementing these 8 tips. Set up more efficient email campaigns and generate website traffic and sales!

1 - Identify yourself immediately

You should include the name of your website in the email address. This information is an essential part of the message and is the first thing that the recipient looks at.

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The $300 Million Button

Originally published: Jan 14, 2009

[While Luke Wroblewski was writing his well-received book, Web Form Design: Filling in the Blanks, he asked if I could think of an example where a change in a form's design made a noticeable difference in business. "You mean like $300 million of new revenue?" I responded. "Yes, like that." said Luke. So I wrote this article, which he published in his book.]

 

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